Civilization, undoubtedly brought about lots of meaningful changes for mankind, but also begot one demon as its flip-side which is called ‘MARKETING’. No matter how we glorify this term or activities related to it, the fact remains that it is nothing but the art of hoodwinking of the highest level. A ‘product’, ‘brand’ or ‘image’ can be built or ruined upon marketing and successful execution of the same can deceive even the most pragmatic person on earth. Successful marketing can promote almost anything and everything irrespective of their quality and efficacy. Umpteen numbers of examples can be cited where marketing promotion helped outdoing quality with propaganda, packaging and presentation. Might sound cliché but given a choice, most people prefers aerated drinks over coconut water. Similarly junk food preferred over homemade one. It is shear marketing, which beguiles people, especially in our part of the world to choose c...
From my viewpoint - Alok Halder