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Marketing – The Art of Hoodwinking


Civilization, undoubtedly brought about lots of meaningful changes for mankind, but also begot one demon as its flip-side which is called ‘MARKETING’.

No matter how we glorify this term or activities related to it, the fact remains that it is nothing but the art of hoodwinking of the highest level. A ‘product’, ‘brand’ or ‘image’ can be built or ruined upon marketing and successful execution of the same can deceive even the most pragmatic person on earth.        Successful marketing can promote almost anything and everything irrespective of their quality and efficacy.  Umpteen numbers of examples can be cited where marketing promotion helped outdoing quality with propaganda, packaging and presentation. Might sound cliché but given a choice, most people prefers aerated drinks over coconut water. Similarly junk food preferred over homemade one.

It is shear marketing, which beguiles people, especially in our part of the world to choose corrupt & tainted politicians over their educated & benign counterparts. One must remember that a large number of people who helped the winning candidates by casting their votes are actually educated people. So, apart from other Nitty-gritty of the political equation there is ostensible effect of political marketing.

Moreover, in this era of Smartphone and social media, when people are well informed or at least tries to be so, still gets hoodwinked by fake news (another classic example of marketing propaganda) followed by range of incidents like mob lynching, absolutely uncalled for.

Argumentative citizens of our society, for sure will not agree but put forth cascade of logic but no matter how strong your logic is;  it can only win you debate not debacle.   

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