Civilization, undoubtedly brought
about lots of meaningful changes for mankind, but also begot one demon as its
flip-side which is called ‘MARKETING’.
No matter how we glorify
this term or activities related to it, the fact remains that it is nothing but
the art of hoodwinking of the highest level. A ‘product’, ‘brand’ or ‘image’
can be built or ruined upon marketing and successful execution of the same can
deceive even the most pragmatic person on earth. Successful marketing can promote almost anything and
everything irrespective of their quality and efficacy. Umpteen numbers of examples can be cited where
marketing promotion helped outdoing quality with propaganda, packaging and
presentation. Might sound cliché but given a choice, most people prefers
aerated drinks over coconut water. Similarly junk food preferred over homemade
one.
It is shear marketing,
which beguiles people, especially in our part of the world to choose corrupt &
tainted politicians over their educated & benign counterparts. One must
remember that a large number of people who helped the winning candidates by casting
their votes are actually educated people. So, apart from other Nitty-gritty of
the political equation there is ostensible effect of political marketing.
Moreover, in this era of Smartphone and social
media, when people are well informed or at least tries to be so, still gets hoodwinked
by fake news (another classic example of marketing propaganda) followed by
range of incidents like mob lynching, absolutely uncalled for.
Argumentative citizens of
our society, for sure will not agree but put forth cascade of logic but no
matter how strong your logic is; it can only win you debate not debacle.
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