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Dichotomy

A couple of radio commercials are on air these days which are very interesting in the context of their content and with respect to the present social atmosphere around. One of them describing through the voice of a girl child, the good deeds of present BJP led Government and how it has changed the country to a happy one! The second one, on the other hand, is requesting citizens through various celebrities, about anger management. It’s very rhetorical in the context that there is a palpable feeling of irate amongst the citizens which are being vented out often in various shapes. From the ruckus amongst local train passengers to the quarrel of neighbourhood, everyone seems to be perturbed, angst, frustrated and unhappy. More often than not, this kind of ruckus including personal vendetta is being flagged with political patronization. When BJP came into power, they traded dream of a utopian India. People of India, with a view to change for better future, entrusted their full support to BJP to run the nation.

 

With passing time, the dream of utopian India seems to be fizzling out so fast that identifying the peril it will beget in the next election, BJP leadership taking refuge of these kind of dichotomous propaganda. I mean one hand you are boasting about your good deeds (!) and on the other hand, using celebrity faces as sprinkler to sedate the palpable ire in the citizens. If, livelihood of commoners has changed for better and they are happy with their life, why should they indulge into ruckus? It is because, their angst & suppressed anger against the happenings around entwined with Government’s so called ”pro-people” policies (turning  out to be catastrophic rather than Redemptive ) are trying to find their way out. ‘Unity in Diversity’ – the long preserved virtue associated with Indian culture is getting seriously threatened by vigilantism.  Prices of essential commodities are on the rise. The huge number of human resource are looking up to nation’s leadership for job and getting dejected day in day out.

 

It seems that branding was done perfectly, but the quality of the product failed to receive market acceptance. 

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